Marketing Support
AutoTex PINK is inviting you to join in the fight to “Wipe Out Breast Cancer.” With a standing track record not only for having some of the highest quality wipers in the industry, and a passion for giving back, AutoTex Pink needs your help. For each purchase of AutoTex Pink blades, the maximum amount allowable is donated to the National Breast Cancer Foundation and the Breast Cancer Society of Canada.
We are calling all automotive locations to action- by getting involved and offering the chance to make a difference to your customers, AutoTex Pink and your location can together make a major impact.
Objective: To unite in the fight to “Wipe Out Breast Cancer” by offering AutoTex Pink blades in your location(s). To align your customers to a cause and to promote a female friendly atmosphere. To achieve maximum awareness of the product/cause, AutoTex Pink will use integrated marketing communications in conjunction with your company’s existing means, to reach the minds and hearts of the consumer.
What AutoTex PINK Will Do:
Create the following centered around your business:
- Press Release for you to distribute to your local media sources
- Social Media Spotlight/ Interview
- Promotion announcement
- Link to website
- Support and promote all activities formed around the brand (ex: charity events, special sales, etc)
- Facebook and Twitter announcements with links to your social media outlets and website
- Include your location on AutoTexPink.com’s “Store Locator” section
What We Hope You Will Do:
- Provide customer contact database so we may distribute an HTML email about your support of
AutoTex PINK on your behalf
- Include mention of AutoTex Pink support in any of your press releases
- Announce on your Blog, Facebook Page and Twitter account and include link to http://www.autotexpink.com (if applicable)
