Quick stats regarding U.S. women and their purchasing power
U.S Women:
- Make up about 51% of the population
- Make nearly 83% of all consumer purchases
- Influence over 95% of total goods and services
- Make over 50% of all auto purchases
- 57% of single women are homeowners
- 64 million adult women work outside the home, with 19% earning more than $30,000 a year and 6.5% earning more than $50,000 a year
- 38% of businesses in the U.S. are owned by women and employ 27.5 million people
- 43% of individuals with assets over $500,000 are women
- Women make up 65% of the customer base for automotive service centers
- 2/3 of the women who patronize aftermarket businesses are college-educated and 15% of these women hold postgraduate degrees
* Statistics from Road and Travel, Red Kite Business Advisors, 2005 WOW! Quick Facts, & The U.S. Census Bureau
In addition, more than 80% of women in a consumer survey said awareness of a company’s mission to buy from women’s businesses would moderately or significantly solidify brand loyalty. And what better mission is there to support than the National Breast Cancer Foundation? With every AutoTex PINK purchase, a donation goes to benefit the NBCF and its prevention and early detection programs. Our customers continue to rely on the dependability of our products and the worthiness of the NBCF cause.
