Press Contact:
Aimee L. Rothstadt
AutoTex Pink Wiper Blades
973-244-9493
“AutoTex Pink Teams Up With Ask Patty to Make An Impact in Automotive”
Two Powerful Women in The Automotive Industry Combine Efforts to ‘Wipe Out Breast Cancer’
Every three minutes a woman is diagnosed with breast cancer. One in eight women will develop breast cancer in their lifetime.*These startling facts are what inspired Paula Lombard, automotive industry native, to action nearly three years ago. Lombard wanted to do more than just sell successful wiper programs to dealers- she wanted to make a difference in the lives of women. Since its introduction into the industry in 2009, AutoTex Pink has remained the only product in automotive that is Certified Female Friendly® and only wiper blade that donates its proceeds to breast cancer prevention.
In January of 2011, Paula Lombard decided to join forces with Jody DeVere, a social media marketing to women expert, journalist, car care expert and safety spokesperson, and her team at AskPatty.com. The two women found more than their knowledge of the automotive industry in common. “Although mine and Jody’s end products are different, they complement each other. We both know what it is like to be woman in a male dominated industry- and we share common goals in making big changes” says Paula Lombard. What came out of each woman’s experiences was how to successfully market to women.
This October, the powerhouse women will join together to do an extra push for National Breast Cancer Awareness Month. Autotex Pink, previously only in standard black color with a small pink ribbon, has announced a new Pink PLUS (pink colored blade) which Jody’s Certified Female Friendly Locations® have been excitedly purchasing for their customers. Many locations even have Women’s Car care Clinics focused partly around the blades and their impact.
“We all see pink products on the shelves every October, during Breast Cancer Awareness month, and Ask Patty is an avid supporter of those initiatives” says Jody DeVere, president and CEO of AskPatty.com. “But AutoTex PINK® has a unique place in the market – first, it’s one of a minority of products that supports two major breast cancer charities twelve months a year, not just in October, and second, it’s absolutely the first automotive product to do so. That synergy really resonates with the team at Ask Patty, and our partnership is really a natural extension of what we already do.”
Although Paula Lombard and Jody DeVere are individually unstoppable in their own right, the combination of their forces are already making a huge impact in the industry and showing no signs of slowing. Jody DeVere will be making a celebrity appearance at AutoTex Pink’s AAPEX Booth (#1241) in Las Vegas, NV:
Tuesday, November 1: 2:30pm – 4:30pm
Wednesday, November 2: 9:30am – 11:30am
Thursday, November 3: 10:00am – 12:00 noon
With each sale of AutoTex PINK windshield wiper blades, a donation is made to the National Breast Cancer Foundation (www.nbcf.org) or the Breast Cancer Society of Canada (www.bcsc.ca). Through this partnership, AutoTex PINK hopes to support those affected by breast cancer by helping to increase awareness and contribute to the fight to “Wipe Out Breast Cancer!™”
###
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women’s automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go to www.askpatty.com/getcertified to learn how to become Ask Patty Certified Female Friendly®.
AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.
About AutoTex PINK
AutoTex PINK is a division of WEXCO Industries, Inc., a certified WBENC (Women’s Business Enterprise National Council) company that is one of the nation’s leading global supplier of OEM quality windshield wiper blades, auto parts and accessories. A portion of the sales of AutoTex PINK windshield wiper blades goes to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. For more information, visit www.autotexpink.com or call 800.692.3962.
